外方师资 > Douglas M. Stayman

Douglas M. Stayman

康奈尔大学约翰逊管理学院MBA项目副院长
市场营销学副教授
康奈尔大学约翰逊管理研究生学院
纽约州 伊萨卡市 14853-6201
电话: 607-255-1122
Email: dms43@cornell.edu
Professor Stayman's teaching and research interests are in the areas of advertising and consumer decision making. He came to Johnson from the University of Texas at Austin. His research has focused on the study of emotional responses to advertising and the role of affect in decision making. His work has involved methodological and measurement issues in studying emotions. He is also interested in theoretical accounts of the effects of emotions on people's preferences. His research has been supported by grants from the Ogilvy Center for Research and Development, the Marketing Science Institute, and the American Academy of Advertising.